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Entering and
Capturing the Market
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The
process of entering and capturing the market (market
penetration) doesn’t just happen, you have to plan
it. The
market penetration and sales plan details the best
way to sell your product or service. Technology and
life science
company business plans often are weak with respect
to the sales process and market penetration
planning. The
quality of your marketing strategy and
implementation significantly affects your level of
sales and success.
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Identify customers on a product or service
adoption curve
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Consider the image you want for your business
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Formulate a market penetration plan with
financial assumptions
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Select appropriate sales channels and marketing
methods
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Evaluate pricing strategies for your products or
services
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