Maximizing the potential of your technology business

Defining the Target Market

A well-conceived market definition is the foundation of your technology based business. As you create your target market definition, you will explore industry trends, identify current and future customers and analyze your competition.   Analyze your market environment and segments Analyze size and growth potential of your market Identify your target market Create your industry and customer profiles Identify competitors and perform a SWOT analysis Identify resources for market research The FastTrac® program really opened my mind to the possibilities that may be out there for me while helping me to think on a much larger scale than I originally anticipated. - Julie Tolliver, Energy Fitness for Homes LLC

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